Overview

What We Do

At Stories Change Power, we provide training, coaching, and learning opportunities for people who want to make a difference in their neighborhoods, communities, and country with the tools, strategy, and network to be effective, empathetic, and trusted advocates.

Our approach harnesses the transformative power of storytelling, combining narratives, research, and data to drive change.

We center those most impacted by the issues, engage decision-makers who can create solutions, and ground our strategies in today’s realities while envisioning a just and peaceful future.

Why We Do It

We all deserve a world that works for everyone - no exceptions.

To make that world a reality, we need fair laws, policies, and systems at every level in our neighborhoods, communities, and country-wide.

Only through effective advocacy will good ideas and smart research become good laws and smart policies. (Not by sitting in PDF files no one reads.)

Effective advocacy requires strategy, data, empathy, trust, resilience — and compelling narratives from passionate advocates to inspire action and drive lasting change.

That's why we created Stories Change Power.

How It Works

We make the invisible visible as we teach you the power of narrative with a blend of stories, research, and data.

We share strategies that center people who bear the brunt of a problem, understand the people who are in positions to create a solution, and account for our current reality while striving for a just and peaceful future.

Embedded in our approach is the power of storytelling to broaden cultural understanding, influence public policy, and create a world where everyone can thrive together - no exceptions. Underneath all we do is a celebration of our shared humanity.

Whether implicitly or explicitly, we grapple with questions like: How do we see, treat, and speak to each other? How do we respect others, even those with whom we disagree? How do we prioritize dignity over expediency and get ego out of the way to value humility?

In short, we help hearts and minds reach the hearts and minds with power to create a just and peaceful world.

Board of Directors

Jule Hall

Assistant Director of Ambassadors and External Programs at Innocence Project

Alexis Matsui

Award-winning Multimedia Storyteller, Producer & Digital Strategist

Jaime Werner

Strategic & Operational Leader; Membership Management; and Advocacy Training

The Nine Rights

Being passionate about an issue isn't enough to create lasting change. Successful advocacy requires strategy. The Nine Rights Framework is a proven approach to developing an effective, empathetic, and trusted advocacy strategy. This strategy informs all that we do, and is covered in depth in our Learning Communities.

1. RIGHT FRAMING

What lens are you using to view the issue you want to change? Are you seeing the full context or, as we discuss in our Learning Communities, will "hippos eat your tomatoes?"

2. RIGHT MESSAGE

What story are you telling? What words are you using to tell it? Does your language resonate with those who hear it? Will the message reach hearts and minds? Is it backed up by data and research? Will it heal our current divides instead of playing into them, or worse, deepening them?

3. RIGHT MESSENGER

Who is trusted and credible? Are they persuasive? Should your organization be in the lead or should you be amplifying someone else's voice?

4. RIGHT AUDIENCE

Who has the power to solve the challenge you’ve identified? What are their priorities? To whom will they listen? Are you clear about to whom you are communicating and why?

5. RIGHT PLATFORM

Where can you cut through the noise and reach those who can take action?

6. RIGHT TIME

When does your actor need to act, and when do you need to reach them to ensure they do?

7. RIGHT TEAM

Is everyone singing their part from the same choir sheet? Or are you working across silos? When it comes to communications, are you coordinating every step of the way?

8. RIGHT APPROACH

When there are 50 possibilities but only time, capacity, and funding for 5, are you selecting the right 5? Are you, whether a new professional or seasoned leader, finding joy in making a difference along your professional journey?

9. RIGHT METRICS

Are you measuring what really matters? Are you collecting data, and what does it tell you? What should you do as a result? How have your team’s work and your funder’s investments translated into positive change?