When it Comes to Advocates, are you "Livin' on a Prayer?" (Data-Informed Advocacy)

This webinar shares how to use data to identify your advocacy rockstars

Advocacy is about influencing policymakers’ decisions by reaching their hearts and minds. To do that, you often need grassroots advocates. It may seem easy to identify your rockstars, but do you know how many potentially dedicated folks you're overlooking? If you're not relying on data, the answer is "no."

In this webinar, grassroots advocacy expert Seth Turner explains the key role data plays in effective advocacy, including metrics about the people who care about your issue and can help keep up the drumbeat of your advocacy message.

In 2023, Seth helped the National Apartment Association (NAA) implement a new data-informed approach to advocacy. That approach boosted how its network of advocacy champions reaches policymakers and influences decisions.

You'll learn:

• How NAA correlates advocacy to influence and outcomes, including information about who takes action on their advocacy priorities;

• How that information helps identify prospective advocacy rockstars, facilitate their progress, and transform them into sophisticated advocacy champions; and

• How to use data to "identify your drummers" and thus boost your advocacy, regardless of the size of your team.