From Strategy + Subject Matter to Stories + Statements: Media Engagement for Advocacy

This webinar shares how to collaborate across teams for effective media engagement

Developing a media strategy in the current landscape can be daunting, even for seasoned professionals. In an ideal world, policy and communications teams collaborate to develop that strategy and advance their organization’s policy agenda.

In this webinar, hear from two professionals who are living up to that ideal. Both from the Opportunity Finance Network (OFN), Lisa Chensvold, Senior Vice President of Strategic Communications, and Dafina Williams, Executive Vice President, Chief Public Policy Officer and Head of Government Affairs, share their dynamic partnership as they outline proactive and reactive strategies to approach media engagement for advocacy most effectively.

You'll learn:

• How policy and communications teams can align to set and achieve strategic objectives;

• Practical examples of how messages are collaboratively crafted and communicated;

• What you can and can’t control - and how to nevertheless shape the narrative around your issue;

• How to cultivate relationships with journalists and media outlets; and

• How to use all elements of the PESO model of media engagement.

  
  

Whether you're brand new to advocacy and/or communication or looking to improve your cross-team collaboration, you’ll gain valuable insights and actionable strategies to advance advocacy efforts.