Protect them Twice: Real Messaging for Real Concerns About Gun Safety at Home
- RESOURCES
- Jan 30, 2020
- 1 min read
What actually motivates gun-owning parents to store firearms safely? And what can you learn from that about bridging divides on other topics?
On National Gun Violence Awareness Day, marketing strategist Sara Isaac of Marketing for Change Co. shared surprising lessons from conversations with parents who purchased guns to protect their families, and how a campaign promoting biometric gun safes helped them protect their children in a second way.
In this webinar, you'll learn why leading with gun violence statistics can sometimes backfire, how behavioral science can help bridge divides on polarizing issues, and what communicators can do to create authentic connections that inspire real behavior change.
This webinar is ideal for anyone interested in effective messaging, behavioral change, strategic communication, civic engagement and reaching a broad spectrum of audiences.
See the description directly on YouTube for the full list of references and resources.
