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Advocacy & Social Media: Lessons from the Social Media Insights Lab on Social Media Listening

This webinar shares practical tips for using social media in advocacy

Dr. Matthew P. Taylor, Associate Professor at the School of Journalism & Strategic Media at Middle Tennessee State University shares his research on social media listening to shape how you understand what's being said about your advocacy issues and your organization.


Drawing on actionable data from MTSU's Social Media Insights Lab, he shared both research findings and practical considerations for organizations of all sizes and budgets, including on the topic of Ranked Choice Voting.


Through this session, you'll gain insight into:

  • What social listening can and can’t do for your organization;

  • Why it matters what people are saying about your core issues online; and

  • The role of social listening as an advocacy tool.


This webinar is ideal for anyone interested in better understanding the social media landscape and using social media for advocacy.

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