Balancing Engagement & Efficiency: Navigating AI (Artificial Intelligence) in Advocacy and Social Change Communications
- RESOURCES
- Jan 23, 2020
- 1 min read
Is AI enhancing your communication or replacing your human connection? As generative AI continues to reshape the communication landscape, many social change communicators are asking: At what cost?
In this eye-opening webinar, Dr. Drew Ashby-King of East Carolina University and Dr. Matthew Salzano of Stonybrook University share their research into how AI tools are being used in advocacy and nonprofit communications, and the ethical tensions that come with them.
Their P(AI)PR approach - participatory (AI) public relations - will help you use AI responsibly while keeping genuine human connection at the heart of your message.
Drawing from their research - some published and some still under review - this webinar:
Shares current uses of AI in advocacy, including nonprofit communications;
Examines the tension between technological efficiency and authentic public engagement; and
Provides four key strategies to use AI to enhance - rather than replace - genuine communication.
Designed for public relations professionals, nonprofit communicators, advocacy strategists, and anyone exploring the ethics of AI (Artificial Intelligence) in social change communication.
