The Dual Process Model: The Psychology Behind Political Ideologies

Our March 2024 webinar

Political psychology is a powerful way to understand how people think and behave when it comes to power and politics, and political psychology has a lot to say specifically about political ideology.

Understanding political ideologies is always important, but as 2024 unfolds, it's a crucial time to understand where they come from, how to measure them, how they relate to persuasion, and how they matter to your work. Unfortunately, the conventional models of political ideology from political science and political consulting have serious flaws and may even undermine your advocacy efforts.

Instead, you should consider the Dual Process Model, the most widely used model of political ideology in academic political psychology. While this training will be of interest to anyone curious about what makes people tick in the political realm, it will help advocacy practitioners think about how to motivate and persuade people, and better understand where some of the fundamental cleavages in public opinion come from.